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Article Library: Direct Mail

Copy/Design
Creative
Fundraising
Mailing Lists
 

Copy/Design
3 Keys to Making Direct Mail a Success for You
4 Ways To Raise Direct Mail Response Rates, 2 To Avoid
5 Direct Mailing Best Practices
5 Ways to Use Postcards to Drive Website Traffic
A 6-Step Technique to Grab Reader’s Attention
7 Keys for Improving Your Offer
7 Times When You Might Use a Self-Mailer
9 Tips to Make Dimensional Mailers Stand Out
The 10 Most Common Errors in Direct Mail Marketing
11 Rules for Testing Direct Mail Creative
30 Ways to Boost Direct Mail Response
Do Envelopes Really Spark a Call-to-Action?
How to Make Prospects Rip Open Your Envelopes
How Using Personalized Stamps Can Boost Branding
Is Direct Mail the Most Effective Marketing Medium?  
 Lift Your Response with these 5 Hot Spots
Personalized Direct Mail Improves Relevancy & Response  
The Pros and Cons of Self-Mailers
To Tease or Not To Tease

The Top 8 Direct Marketing Offers of All Time
7 Tips for Saving Money on Your Next Direct Mail Campaign
5 Tips for Surviving the Shock of Shape-Based Postage
3 USPS Insider Tips for Effective Direct Mail
5 Ways to Improve Outer Envelope Language
12 Ways to Evaluate Direct Mail Copy
How Direct Mail Can Boost Your Networking Efforts—10 Tips to Help You Get the Results You Want
How Much Should You Spend on Direct Marketing?
5 Rules to Break When Writing Marketing Materials
7 Direct Mail Campaign Tips

Creative
5 Ways to Attract Hotter Prospects
8 Direct Mail Devices to Increase Involvement 
30 More Ways to Boost Your Direct Mail Response
A Short Menu of Profitable Direct Mail Formats 
A Simple Strategy for Marketing Your Business 
Do Limited Time Offers Really Work? 
How to Create a Tell-All Direct Mail Brochure 
The Rules for Testing Direct Mail Creative
The Top 5 Direct Mailing Best Practices

Why Consumers Love Getting Preprinted Inserts
ZIP Code Maps Can Improve Your Mailing Efforts

5 Strategies to Turbocharge Your Postscript
Marketing Strategy--3 Steps to Direct Mail Success
Simple Steps Often Overlooked in Direct Mail
Your 7-Step Direct Mail Campaign Checklist
The Ultimate Gift-Mailing Guide
5 Address Management Rules to Improve Your Bottom Line Today
4 New Direct Mail Formats
7 Simple Ways to Let Your Products Sell Themselves
Tips for Efficient and Accurate Mail Tracking
Direct Mail Autopsy: 6 Steps to Pinpoint Why Your Mailer Died
Beyond Catalogs: Other Direct Mail Methods to Try
The DM Format That Stands Head & Shoulders Above the Rest
5 New Ways to Improve Response
Multi-Sourced Lists: Responsive, Hot, & Enhanced
Direct Mail Planning: A Gamble, But a Fun One
Mail Moves America and Do Not Mail
How to Deal with "Do Not Mail" Mania
Rx for Direct Mail Headaches
The 7-Step Method for Beating Your Direct Mail Control
Direct Mail Strategy: On the Radar
Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions

Fundraising
Fundraisers—Are You Prepared to Accept Online Donations?
The Only 4 Numbers You Need for Direct Mail Fundraising
Fundraising in Tough Economic Times

Mailing Lists
Why New Move Mailing Lists Work: Part 1
Why New Move Mailing Lists Work: Part 2
How to Build a Small-Business Web Site, Part 1: Nuts & Bolts