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An Overview of Data Quality APIs and their Benefits An Application Programming Interface (API) defines how programmers utilize a
particular computer feature.
Data quality APIs exist for windowing systems, file
systems, database systems, and, of course, networking systems.
Developers use data quality APIs to build lookup and verification routines into
custom applications.Use data quality APIs to:
Merge/purge your database of duplicates faster. Highly flexible and
customizable to all companies with direct and database marketing needs.
Take inconsistent data from
badly fielded lists and input them into
appropriate fields to create an organized database.
Parse full names into components and determine the gender of the first name.
Create personalized messages and develop gender-specific campaigns to enhance
target marketing efforts and increase response rates.
Control the formatting of data within mailing list fields, field lengths,
abbreviations, and punctuation. Easily and quickly add a personal look to boost
your mailings response rate using standardized styles for names and addresses.
Data quality API developer tools are also referred to as:
Com Objects
Components
Shared Objects
Cross-platform/multi-platform
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