Marketing Suite | Deduplication Name Parsing & Genderizing | Data Management

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Components

The most powerful de-duplication program on the market with extraordinary merge/purge ability. Processes files in different formats and field structures.

Automatically places jumbled, inconsistent data from badly fielded lists into appropriate fields to create an organized database.

Parses full names into components, appends gender, recognizes multi-word name parts and mixed formats, generates proper salutations, and more. Ideal CRM software program

Controls casing, field lengths, abbreviations, and punctuation in name and address databases.

The Marketing Suite is a set of programming tools (APIs) to clean and correctly format your database or mailing list. Highly flexible and customizable – the Marketing Suite is ideally suited to all companies with direct and database marketing needs.

Deduplication
Easily dedupe your database using the MatchUP API, the most powerful de-duplication program on the market. The program allows for the use of up to sixteen “matchcodes” in a single run, plus recognizes nicknames (Liz, Beth, Betty, Betsy, Elizabeth) and alternate spellings (Gene, Jean, Jeanne) to help you find more duplicates faster and in fewer steps than with any other merge/purge program.

Field Formatting
When field data is not formatted uniformly, it cannot be purged of duplicates, presorted or ZIP + 4^® coded. The RightFielder 3 API, part of the Marketing Suite, places jumbled, inconsistent data from badly fielded lists into appropriate fields to create an organized database so you can then perform the processes that will save you money on postage and printing.

Name Parsing and Genderizing
Also included in the suite is the Personator 3 API, which is useful in parsing full names into components and determining the gender of the first name. Name parsing and genderizing will allow you to create personalized messages and develop gender-specific campaigns to better target your marketing efforts and increase response rates.

Mail Formatting and Casing
Easily and quickly add the personal look that will boost your mailing’s success using standardized styles for names and addresses. The StyleList API controls the formatting of data within mailing list fields, including casing, field lengths, abbreviations, and punctuation, and it even makes files more uniform so they merge, sort and de-duplicate better.

Key Features and Benefits
- Reduce marketing costs by eliminating duplicates
- Increase the accuracy of your customer data
- Determine the gender makeup of a list
- Improve your company image by using standardized styles for names and addresses

The Marketing Suite will help you save marketing dollars by eliminating duplicates from your database, and offers the genderizing and formatting tools that will help you execute more effective target marketing campaigns.

Try the Marketing Suite for free.


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