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• Reduce waste associated with duplicate records
• Increase response rates & ROI
• Maximize financial performance of your database
• Save time de-duping up to 15 lists at one time
• Eliminate redundancy
 


• Find duplicates by multiple criteria
• Search for duplicates using custom fields
• Sophisticated soundexing search technology
 

 

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Cost-effective, easy, efficient mailing list deduping
It is estimated that 10 percent of the names and addresses in the average mailing list are duplicates. If your mailing list contains 10,000 records with production and postage costs averaging $.83 per piece, your total mailing cost would be $8,300. If 10 percent of your list is made up of duplicate records, you are wasting $830 every time you mail.

Beyond the waste of printing and postage costs, duplicate records water down your marketing message and can annoy recipients. Your mailpieces are more likely to be tossed, than opened.

Advanced soundexing & user controlled checking criteria for mailing list duplicate removal
SuperDupe II uses an advanced soundexing algorithm to find duplicate records other programs may miss. SuperDupe II can identify sound-alike or near-matching names, initials, even nicknames like Bob for Robert or Dick for Richard. For example the following would be identified as duplicates:

Bob Harmon 123 E. Main St
R. J. Harmon 123 East Main St
Robert Harmon 123 E Main Street

With SuperDupe II, you're in control of the checking criteria. Set it to find multiple records going to the same address by using the Address & ZIPTM only checking criteria. Using the Name & ZIP CodeTM option finds customers who may have moved. SuperDupe II even allows you to check duplicate phone numbers or set user-defined options to check for duplicates based on custom fields or I.D. numbers.

SuperDupe II also allows you to set the criteria for determining which record to tag for deletion. Use highest or lowest in a list, most complete, etc.

After processing, view or print a list of the duplicate records found by SuperDupe II. It even includes a pack command to permanently delete duplicate records from your list.

Check up to seven lists at once
SuperDupe II makes it easy to combine your regular mailing list with other lists. It can check up to 14 new lists against your master file. You also have the option of merging field data from one list to another to eliminate outdated information or fill in missing or incomplete data.

SuperDupe II works directly with your favorite file formats: dBase (.dbf); ASCII fixed-length (.txt);Comma-delimited (.csv); Microsoft Access (.mdb); and Microsoft Excel (.xls). SuperDupe II is so good, it can even operate on different file types in the same checking "session." Find a mistake in your list? Fix it without leaving the program. SuperDupe II contains a built-in editor so you can edit records before or after you check your list. With the powerful duplicate checking features in SuperDupe II, there is no excuse for wasting printing or postage dollars. Put it to work for you today by ordering your copy now.

Requirements
Windows 2000 and higher.

 

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